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Marketing
Objective
In order to fulfill the requirements of socialist modernization and market economy development, the major of Marketing aims to cultivate outstanding and innovative talents that equipped with fundamental theories and practical skills of management, economics and marketing. Students after graduation are capable to work in all kinds of industrial and commercial enterprises and relevant organizations, especially in petroleum and petrochemical industry. With strong practical skills, innovative spirit and broad international perspective, students are capable to engage in marketing research, marketing planning, advertising planning, marketing management and other marketing related management work.
Core Courses
Management, Microeconomics, Principles of Marketing, Market Research and Forecast, Consumer Behavior, Advertising Management, Business Negotiation, Principles of Economic Statistics, Accounting, Supply Chain and Logistics Management, International Marketing, Internet Marketing and Finished Goods Oil marketing
Degree Requirements
Marketing is a four-year full-time undergraduate program; the Bachelor of Management degree requires a minimum of 190.5 credits, as well as bachelor dissertation and oral defense.
Total : 190.5 credits
Compulsory courses: 103.5 credits
Elective courses: 50 credits
Practice Session: 47 credits